Status and development of China's agricultural equipment industry

It can be said that my country's agricultural mechanization has just started. Agricultural equipment enterprises emphasize production, circulation, sales and service. It is the current status of the market in front of us, which greatly weakens the image of the product in the eyes of farmers. Affect the product's market share. The next ten years will be a decade of competition for market channels. , Who will occupy the terminal channel, who will have the right to speak. In the era of large agriculture, large channel dealers are needed. The formulation and improvement of brand strategy from sales to after-sales service will determine the market share of products.

Weibei Agricultural Expo City; from the beginning of the channel construction as an important link. From format market research, to project implementation, from product sales to after-sales service system construction, to channel layout. We have done a lot of market research. We only do three things; channels, services, and culture. 1. Village layout, household survey. Understand the needs of farmers for products. Establish a village service survey site as a unit. Understand the needs of farmers and grasp market information. Second, services; product after-sales service, farmers' financial services, farmers' technical skills training services. Third, culture is; what is lack of understanding farmers? Skills, management, and money. In front of us, we have integrated various resources needed by farmers. More than 50 agricultural experts have established free training centers for vocational skills of farmers. A training classroom for 300 people has been opened. Signed an agency for financial services with two banks [Agricultural Bank of China, Postal Savings Bank] to provide farmers with machine purchase credit services. The 2000 m2 agricultural machinery 4S maintenance center has been opened. However, we found that the traditional regional agency model has become a major bottleneck in the circulation of agricultural machinery. The construction of the agricultural machinery 4S shop system must break the regional agency model in order to truly achieve after-sales service barrier-free.

How to challenge the market and innovate business models, we have been studying, in the future development and cooperation process, we hope to have in-depth communication and communication with producers across the country and abroad on channel construction and 4S store construction, I hope you all produce Business friends do no geographic authorization for after-sales service. We will focus our efforts on culture in channel construction and after-sales service. In order to achieve the market share of your products in a certain region, create a small regional brand reputation, and slowly copy and enlarge, we can be invincible.

Only by breaking the past regional authorized sales model can rapid development. Putting the market layout and channel construction in the first place, and building the county-level 4S store in the main position, regional product brands can be competitive. Of course, the competition in the channel terminal market is also very cruel. From product quality to after-sales service, it is a key factor in determining market share. How to satisfy consumers is the work we need to study and work hard. Professional market channel construction team and professional after-sales service team construction require our joint efforts. In order to ensure the stability of the sales channel.

At present; we have begun to distribute in the eastern Guanzhong region of Shaanxi Province and even the whole Guanzhong region, from single sales to financial credit sales. After-sales service drives sales. Free training of cultural sales for farmers. Willing to work with manufacturers to create a unified national 4S after-sales service management system. Let our products be invincible. Work together for the era of great circulation of China's agricultural equipment, and build a full circulation industrial chain from producer to distributor to consumer.